Digital marketing for small medium enterprise

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Zalfaniansyah, Devita and Hasyim, Lisa and Yusuf, Muhammad Rizky Naufal (2020) Digital marketing for small medium enterprise. Undergraduate thesis, IPMI Business School.

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Lisa Hasyim - Devita Zalfaniansyah - Muhammad Rizky Naufal Yusuf.pdf
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Abstract

The number of small and medium-sized enterprises (SMEs) in Indonesia has increased in recent years. The government, in particular, promoted the growth of small and medium-sized enterprises in Indonesia with the expectation that they will contribute to regional economic growth. In Indonesia itself, this sector has helped 58.97 million people in Indonesia and has made a major contribution to Indonesia's economic development. For the last five years, the SMEs sector has contributed to increased Indonesian gross domestic product from 57.84 per cent to 60.34 per cent. The easiest and most common channel for SMEs to market their product is through social media marketing or digital marketing. However, in order to optimize revenue and sales, SMEs must understand how to use these marketing channels so that the products they promote can be targeted directly to the target market of SMEs. Digital marketing for small and medium businesses is very important for the growth of the business. Therefore, in this project, we want to provide a platform for SMEs to be able to start deepening SMEs skills in operating digital marketing with webinars that will be conducted in several sessions with the hope of increasing sales or brand recognition of their brands at the end of this project.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library > CIP (Community Involvement Project)
Depositing User: Dede Faujiah
Date Deposited: 30 May 2022 02:41
Last Modified: 30 May 2022 02:41
URI: http://repository.ipmi.ac.id/id/eprint/1413

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