The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Juliana, Juliana (2021) The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age. Undergraduate thesis, IPMI Business School.

Text
Juliana - The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age.pdf
Restricted to Registered users only
Download (1MB)

Abstract

Indonesia's population in the year 2020 is 270.2 million, 26.5% is generation Z and 25.8% is millennial. Millennial's and generation Z are easier to accept new technology. Convenience of online significantly increased online shopping and e-money transactions. Several retail shops closed due to high operational costs and lack visitors. Overseas retailers use vending machines for effectiveness saved labor costs and convenience for customers. Scholars argue vending machine business is promising in Indonesia but not familiar due to lack of marketing and people's ignorance to use it. Not many vending machine research investigates the effect of marketing mix. This research is to fill research gap to investigate the effect of marketing mix. Research objective

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance
Divisions:	Thesis > Master of Business Administration
Depositing User:	Dede Faujiah
Date Deposited:	27 Jan 2022 08:58
Last Modified:	27 Jan 2022 08:58
URI:	http://repository.ipmi.ac.id/id/eprint/1380

Actions (login required)

View Item