Brand building the alternative sustainability solution for PT. Central Sari Finance

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Endaryanto, Dwi and Monalisa, Monalisa and Moektijasih, Moektijasih and Zulfikar, Teuku and Dharmasetiawan, Wisjnu and Yetty, Veronica (2003) Brand building the alternative sustainability solution for PT. Central Sari Finance. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

PT. Central Sari Finance (CSF), a subsidiary company of Bank Central Asia, is in their efforts of increasing sales within a fierce sompetition in financing business. Decreasing people's purchasing power opens wide opportunity for people to engage in credit scheme rather than cash for their purchasing purpose. Being a leasing company to provide services for buying new and used cars to their costumers, the company seeks the possibility of expancing their market and grabbing more costumers within an industry of mushrooming emergence of new financing companies as we witnessed the aggresive numbers of advertisements in the newspapers for 'kredit pemilikan mobil' (KPM - credit for purchasing cars) during these days. To add more fierce competition to the business it self, principal of car manufactures are preparing then selve to actively play in future car business.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 16 Jan 2020 04:15
Last Modified: 16 Jan 2020 04:15
URI: http://repository.ipmi.ac.id/id/eprint/138

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