Factors affecting intention to adopt digital platform : an extention of the utaut model with the moderating role of customer loyalty

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Danu, Wachid Fahryan (2021) Factors affecting intention to adopt digital platform : an extention of the utaut model with the moderating role of customer loyalty. Undergraduate thesis, IPMI Business School.

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Abstract

Indonesia has been experiencing rapid digitalization in recent years. Moreover, the pandemic brings contribution by accelerating the digital services adoption among Indonesian consumers in many industries, not to mention building material industry. many building material players have developed their digital transformation, especially in customer order process. Yet, adoption rate for digital platform in the industry is not satisfying. For example, in SIG as the biggest building material provider in Indonesia, there are only 2,3% of their active building material stores who are adopting their digital platform. Many researches have observed the factors which influence intention to use of technology (UTAUT). But, not many of them observing in the context of building material industry. moreover, little has been known about the moderating effect of customer loyalty UTAUT model. The objective of the study is to investigate the significance of UTAUT model in the contexts of building material industry and moderating role of customer loyalty.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 17 Dec 2021 07:50
Last Modified: 17 Dec 2021 07:51
URI: http://repository.ipmi.ac.id/id/eprint/1343

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