Intention to work in the digital companies for female undergraduate business students: the moderating role of employer branding an empirical research in seven private universities in greater Jakarta

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Tanggara, Selvi Angela (2021) Intention to work in the digital companies for female undergraduate business students: the moderating role of employer branding an empirical research in seven private universities in greater Jakarta. Undergraduate thesis, IPMI Business School.

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Abstract

The fast development of digital technology has created a sense of urgency and acceleration for organizations all over the world to adapt their business models and processes to capitalize on potential commercial growth, including, sectors and enterprises in Indonesia. Data is sometimes referred to be the "new oil" and big data analytics assists businesses in harnessing data and using it to find new possibilities. A sustained digital talent pool is required for organizatins and sectors to be able to use digital technologies. However, a global phenomenon of a shortage of female talent pool in the digital and technology area has resulted in the business being a male-dominated sector. This study contributed to the worldwide phenomena by examining the characteristics that influence femalem undergraduate business students' intention to work in digital firms at seven private institution in the greater Jakarta region.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HJ Public Finance
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 16 Dec 2021 07:55
Last Modified: 16 Dec 2021 07:55
URI: http://repository.ipmi.ac.id/id/eprint/1336

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