New Product Launching Strategy.

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Chahya, Anatasia Karina and Uhady, Jumawal and Istanto, Julianti and Karnadi, Lydia and Dewati, Sylvia Kusuma (2001) New Product Launching Strategy. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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PT. Ericsson Indonesia has been given the first opportunity to launch R190, the dual mode handset that can be used as a satellite-phone as well as a GSM-phone. In order to "make it all happen", Ericson has an agreement with PT. Pasifik Satelit Nusantara up until the end of year 2001. PT PSN has the responsibility to provide the ACeS satellite network through Garuda I satellite which is deployed over the Asia Pasific region. R190 offers a solution for users who face a coverage problem. this product can be used anytime, anywhere, even in the middle of the ocean. The calling cost is very competitive with a fixed rate that is much cheaper than the ordinary satellite phone and users will get benefit if using R190 to make an international call compared to GSM.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 16 Jan 2020 03:45
Last Modified: 22 Nov 2021 02:10

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