Analyzing Penetration Strategy For P.T Cemindo Gemilang Semen Merah Putih

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Indriyani, Vera (2013) Analyzing Penetration Strategy For P.T Cemindo Gemilang Semen Merah Putih. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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The future of cement industry in Indonesia is a bright and promising one. The market will always continue to grow rapidly due to the rising demand in Housing and high rise building infrastructure. Established giant companies such as P.T Semen Gresik, Holcim and Indocement have ruled the market for more than a decade. As the years goes by, many young and new companies are has enter the industry. P.T Semen Merah Putih is one of those entity, which has established a few cement production facility throughout the land of Indonesia. In order for them to gain recognition and have valuable chance at competing with the big players, they need to build a structured marketing system and well computed strategy. The objective and purpose of this paper is that I will analyze the different type of marketing tools and marketing strategy that I have learned from various textbooks and make a decision on what is best for P.T Semen Merah Putih to apply in their methodology in the future.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Gandes Mranani
Date Deposited: 22 Jan 2020 03:45
Last Modified: 22 Nov 2021 04:06

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