Items where Author is "Alaydrus, Zahra"
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Al-Kautsar, Muhammad Fajrin and Asriani, Salma Nibras and Alaydrus, Zahra (2024) Application of understanding of digital marketing in social media platform : Amongst highschool students Cahaya Ramayani Islamic boarding school. Undergraduate thesis, Sekolah Tinggi Manajemen Ipmi.
Alaydrus, Zahra (2023) The effect of influencer homophily and audience participation towards the product purchase intention : the case of Tiktok affiliate marketing program in Beauty Industry. Undergraduate thesis, Sekolah Tinggi Manajemen Ipmi.